2024
Bradford Prairie
Branding and Packaging
Logo, Beverage Label, Branding
Premium, Traditional, Authentic
Bulasa embodies the essence of Filipino culture with a refined, modern touch. This beverage brings the unique flavors of the islands to the masses. The name, meaning "bubble water," speaks to the purity and effervescence of the drink. The fruit pairings are carefully chosen to highlight the depth and richness of Filipino flavors, creating an elevated drinking experience that feels both nostalgic and refreshing.
The design process began with the essence of the word Bulasa. I wanted the visual identity to feel as effervescent as the word itself. The typography is a nod to the painted signs you'll see in the Philippines. I intentionally paired minimal layouts with generous negative space to let the natural colors of the fruit and the clarity of the glass speak for themselves. The cap pattern was a turning point in the process—it became the cultural anchor. By referencing traditional Filipino weaving, I created a link to heritage without relying on cliché. The process gave way to for a story to surface through small, deliberate design decisions.
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Copyright 2024
